Fleets are using telematics and in-cab camera technology to improve driver behaviour and reduce collisions. As well as using data from the technology to reduce fuel costs and increase safety, they have also been used to defend employees against fraudulent claims or false allegations over bad driving.
Why did you introduce telematics?
Dermot Coughlin: Our decision to adopt telematics was driven by safety and saving money on insurance, as there had to be a cost-effectiveness to it. We looked at a lot of systems and decided to go for a data-led one. It’s very simple and gives us a lot of information. We have some basic KPIs and we risk manage it with a red and green arrow system, identifying where the high risks are, etc. The guys have to get in the green – it’s as simple as that. If a guy is in the red on a regular basis, we train them and it’s a fairly simple process, taking four to six weeks. We coach the guys, tell them what they’re doing wrong, build their confidence in what they’re supposed to be doing, and then if they haven’t improved, we’ll have one of our trained assessors sit down and chat with them. We also go out with the driver and show them exactly what they’re doing wrong on a drive.
Graham Telfer: I was always very sceptical about telematics in the beginning. It was the mountains of data I was afraid of and staff getting data overload. Telematics can record some things you’re not interested in; I’m interested in fuel and accidents. All our vans are fitted with Lightfoot which uses a red-amber-green system, and a colour is a colour. You get red, you get a warning – it’s involving the driver all the time. Telematics has been an absolute plus.
Startrac is today launching the next innovation in telematics, a plug-and-play solution that offers low-cost, hassle-free, pay-as-you-go telematics. Startrac Pulse device is well-suited to organisations who wish to implement simple telematics. The new device also serves organisations already using telematics who
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